Smail Smajkic

Smail Smajkic

I'm a 0 to 1 Product Designer. I help build digital products from scratch — clear, intuitive, and user-centered. I work remotely from Munich with over 10 years of experience. My focus: product design, design systems, brand and strong visual storytelling. Through my company SUPERSMAIL, I support businesses in building and scaling digital products that users love.

I’m based in Munich and share a creative studio with my longtime collaborator, designer and old friend Ante Kristo.

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Selected brands and projects:

BISON

Created the design system and supported product, brand, and visual design for the crypto trading app by Börse Stuttgart, helping create a secure and user-friendly experience.

Siemens Healthineers

Contributed to the SHUI Design System, enabling consistent UI standards across the company’s medical technology software.

The Football Company

Shaped product design and brand design in early-stage development, then led brand, content, and communication.

BMW

Improved the product design of the BMW car configurator and enhanced the BMW ID profile experience across all digital platforms.

Telefónica

Designed and managed the ONE Design System, ensuring visual and functional consistency across 15 brands within the Telefónica ecosystem.

Personio

Built and maintained a scalable web component design system to streamline product development and reinforce brand coherence.

HSE

Led the UX for both the website and native apps for iOS and Android, including the launch of a new live shopping experience.

HVB (HypoVereinsbank)

Redesigned the mobile banking app to improve usability, structure, and visual clarity in day-to-day banking.

Vodafone

Designed the Smart TV app interface, including a dedicated styleguide, iconography, and a modular design system.

Kickbase

Delivered product and brand design for the Bundesliga fantasy football platform, including design system, UI, and identity assets.

I care. About the details, the people, and the impact good design can have.